About Us

We specialise in Italy from the Seed to the plate being the importers for the Franchi seed brand, the oldest family run seed company in the world but we are passionate about the provenance and regionality of everything we sell. We were found to be the most ethical major packet seed brand by Ethical Consumer Magazine and we are also Vegetarian Society approved and Slow Food UK and at Seeds of Italy we have a 5* Food Safety Rating.

Come and visit our store at D2 Phoenix Business Park, Rosslyn Cres, Harrow, Middx, HA1 2SP, 0208 427 5020. Nearest Tube Harrow & Wealdstone,  open Wednesday to Friday 9am -5pm and Saturday 9.30am - 4pm (October-June)

Seeds / Provisions / Cookshop / Preserving / Tuscan Perfumery / Gifts / Italian novelties / Tuscan Wood Burning Oven Showroom

Returns - If yo
u've changed your mind no problem - we will accept any seed packet back in perfect re-saleable condition. We will not accept fresh items back (fresh sausages, salami etc) but other items sent back in perfect condition and unopened are fine. All items returned should be posted at the senders expense for a full refund of the product within 30days, but please Contact Us in advance to let us know you are sending something back or pop a note in with the product so we know who to refund! Please keep products to be returned safely in a cool dry environment so that the packaging does not deteriorate. Any offers or promotions are subject to availability and may be withdrawn at any time. Seeds of Italy reserve the right to exclude certain products from offers and promotions (ie pizza ovens for example). Price may change due to adverse market conditions, errors and exceptions omitted. This doesn't affect your statuary rights. 

Dispatch costs  - Our postage costs are calculated as follows at a flat rate so the more you order the less the postage is proportionally:


£1.50 for 1 or 2 packets only (only available by phone - 020 8427 5020)


£2.99 for seeds only


£4.99 non-seed items or mixed orders




We're a family run company and we value our customers very much which is probably why we're still in business are 7 generations in the same family since 1783! Please contact us if we can help you and being Italians, we do prefer to speak to people rather than computers...but you can email us too.


We can ship only within the UK at the moment
. Orders are usually dispatched within a few working days by 2nd class post or PF48 hour courier if larger.  Any varieties out of stock at the time of ordering will follow layer when back in stock. We are currently facing considerable delays and shortages thanks to brexit. 

When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.

Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.

Opening Hours

 ONLINE - Open 24/7 for orders at www.seedsofitaly.com

 HARROW STORE - Open Thursday to Saturdays only from 9.30am to 4.30pm - We open our warehouse up to the public so you can visit us in person and get expert advice. Mon-Wed we have deliveries, so please only come on those days, thanks for your understanding.

 PHONES open Mon-Fri 0930 to 1700 (Sat till 1600)

 Blue Light Card holders

Get 10% off all purchases (Does not apply to pizza ovens) IN OUR PHYSICAL HARROW STORE ONLY, Open Thursday to Saturday 0930 to 1700.
Show your Blue Light card in store to receive a 10% discount. Minimum valid purchase is £10

- 10% off on all purchases not including pizza ovens

- Any purchases including pizza ovens will have the pizza oven bought at full price separately, while the other products are sold with the discount activates

- Discount activated once an in date Blue Light Card has been produced