About Us

We specialise in Italy from the Seed to the plate being the importers for the Franchi seed brand, the oldest family run seed company in the world but we are passionate about the provenance and regionality of everything we sell. We were found to be the most ethical major packet seed brand by Ethical Consumer Magazine and we are also Vegetarian Society approved and Slow Food UK and at Seeds of Italy we have a 5* Food Safety Rating.

Come and visit our store at D2 Phoenix Business Park, Rosslyn Cres, Harrow, Middx, HA1 2SP, 0208 427 5020. Nearest Tube Harrow & Wealdstone,  open Wednesday to Sat 9.30 am -5pm. Closed in August for 2 weeks.

Seeds / Provisions / Kitchenware / Preserving / Tuscan Perfumery / Gifts / Italian novelties / Tuscan Wood Burning Oven Showroom


Opening Hours

ONLINE - Open 24/7 for orders at www.seedsofitaly.com

HARROW STORE - Open Wed to Saturday from 9.30am to 5pm - We open our warehouse up to the public so you can visit us in person and get expert advice and hard to find Italian products.

PHONES open Mon-Fri 09:30 to 17:00 Sat till 4pm. Closed Sunday and bank holidays

 Dispatch costs 

Our postage costs are calculated on weight, size and packaging, so the postage is proportional:

£1.50 for 1 or 2 seed packets only (only available by phone - 020 8427 5020)

£2.99 is for seed packets and £5.99 is for non-seed items or mixed orders.


We can ship only within the UK at the moment. Orders are usually dispatched within a few working days by 2nd class post or PF48 hour courier if larger.  Any varieties out of stock at the time of ordering will follow later when back in stock. We are currently facing considerable delays and shortages thanks to Brexit. 


When you place an order, we will estimate shipping and delivery dates for you based on the availability of your items and the shipping options you choose. Depending on the shipping provider you choose, shipping date estimates may appear on the shipping quotes page.


Please also note that the shipping rates for many items we sell are weight-based. The weight of any such item can be found on its detail page. To reflect the policies of the shipping companies we use, all weights will be rounded up to the next full pound.



If you've changed your mind no problem - we will accept any seed packet back in perfect re-saleable condition. We will not accept fresh items back (fresh sausages, salami etc) cosmetics or perfumes, but other items sent back in perfect condition and unopened are fine. All items returned should be posted at the sender expense for a full refund of the product within 14 days, but please Contact Us in advance to let us know you are sending something back or pop a note in with the product so we know who to refund! Please keep products to be returned safely in a cool dry environment so that the packaging does not deteriorate. Any offers or promotions are subject to availability and may be withdrawn at any time. Seeds of Italy reserve the right to exclude certain products from offers and promotions (ie pizza ovens for example). Price may change due to adverse market conditions, errors and exceptions omitted. This doesn't affect your statutory rights. 


Blue Light Card holders

Get 10% off all purchases (Does not apply to pizza ovens) IN OUR PHYSICAL HARROW STORE ONLY, Open Wed to Saturday 0930 to 1700.
Show your Blue Light card in store to receive a 10% discount. Minimum valid purchase is £10

- 10% off on all purchases not including pizza ovens

- Any purchases including pizza ovens will have the pizza oven bought at full price separately, while the other products are sold with the discount activates

- Discount activated once an in date Blue Light Card has been produced


Privacy Policy for Seeds of Italy ltd

At www.seedsofitaly.com, one of our main priorities is the privacy of our visitors. This Privacy Policy document contains types of information that is collected and recorded by www.seedsofitaly.com and how we use it.

If you have additional questions or require more information about our Privacy Policy, do not hesitate to contact us.

General Data Protection Regulation (GDPR)

We are a Data Controller of your information.

Seeds of Italy ltd legal basis for collecting and using the personal information described in this Privacy Policy depends on the Personal Information we collect and the specific context in which we collect the information:

  • Seeds of Italy ltd needs to perform a contract with you
  • You have given Seeds of Italy ltd permission to do so
  • Processing your personal information is in Seeds of Italy ltd legitimate interests
  • Seeds of Italy ltd needs to comply with the law

Seeds of Italy ltd will retain your personal information only for as long as is necessary for the purposes set out in this Privacy Policy. We will retain and use your information to the extent necessary to comply with our legal obligations, resolve disputes, and enforce our policies.

If you wish to be informed what Personal Information we hold about you and if you want it to be removed from our systems, please contact us.

In certain circumstances, you have the following data protection rights:

  • The right to access, update or to delete the information we have on you.
  • The right of rectification.
  • The right to object.
  • The right of restriction.
  • The right to data portability
  • The right to withdraw consent

Log Files

www.seedsofitaly.com follows a standard procedure of using log files. These files log visitors when they visit websites. All hosting companies do this and a part of hosting services' analytics. The information collected by log files include internet protocol (IP) addresses, browser type, Internet Service Provider (ISP), date and time stamp, referring/exit pages, and possibly the number of clicks. These are not linked to any information that is personally identifiable. The purpose of the information is for analyzing trends, administering the site, tracking users' movement on the website, and gathering demographic information.

Privacy Policies

You may consult this list to find the Privacy Policy for each of the advertising partners of www.seedsofitaly.com.

Third-party ad servers or ad networks uses technologies like cookies, JavaScript, or Web Beacons that are used in their respective advertisements and links that appear on www.seedsofitaly.com, which are sent directly to users' browser. They automatically receive your IP address when this occurs. These technologies are used to measure the effectiveness of their advertising campaigns and/or to personalize the advertising content that you see on websites that you visit.

Note that www.seedsofitaly.com has no access to or control over these cookies that are used by third-party advertisers.

Third Party Privacy Policies

www.seedsofitaly.com's Privacy Policy does not apply to other advertisers or websites. Thus, we are advising you to consult the respective Privacy Policies of these third-party ad servers for more detailed information. It may include their practices and instructions about how to opt-out of certain options.

You can choose to disable cookies through your individual browser options. To know more detailed information about cookie management with specific web browsers, it can be found at the browsers' respective websites.

Online Privacy Policy Only

Our Privacy Policy applies only to our online and phone activities and is valid for visitors to our website with regards to the information that they shared and/or collect in www.seedsofitaly.com. This policy is not applicable to any information collected via channels other than this website.


By using our website, you hereby consent to our Privacy Policy and agree to its terms.


Seeds of Italy Ltd. Company registration number 04628596